Kathie Bishop is a medical herbalist at 'The Wylde Herbalist' and the founder of the intimate pleasure brand 'Into the Wylde'. She specialises in helping women transform their vaginal health and ecology, inspired by her own journey and that of her clients. She firmly believes that everything is better with (the right) lube, for every women, not just around and beyond menopause.She graduated from The University of Westminster, London in 2009 with a first class BSc (Hons) degree in Western Herbal Medicine. She is additionally trained in Bach Flower Remedies, Abdominal Massage, and Ceremonial Cacao, and is a member of the British Herbal Medicine Association (BHMA) and the National Institute of Medical Herbalists (NIMH).She truly believes that the world needs more feminine power, creativity, leadership, and hopes that through healing our, and society's, relationship with the vagina, whose name is so often dared not spoken, we can have a greater impact for good in the work we create, do and embody.She is the recipient of the Innovation in Practice Award 2021 from The National Institute of Medical Herbalists.